Julie Wright Realty Group & Julie Wright Land Company
Brand colors, typography, and logo variants for consistent use of the Julie Wright marks across print, web, and signage.
01 — Color Palette
JW Red and JW Gold anchor the brand. Sand, Bone, and Soil provide warmth and contrast for type, surfaces, and supporting graphics.
Dark Accent
JW Red
#b52126
Light Accent
JW Gold
#ffcf7d
Medium Neutral
Sand
#ebd9bc
Light Neutral
Bone
#edeae6
Dark Neutral
Soil
#3a3023
02 — Typography
Gabarito
gabarito
Julie Wright Realty Group & Land Company 123-456-789-0
For headers and emphasis. Avoid for paragraph-length copy.
anek latin
Anek Latin
Julie Wright Realty Group & Land Company 123-456-789-0
For small labels, descriptions, and most copy. Avoid for titles.
03 — Color Modes & File Types
Every logo in this guide is provided in multiple formats. The folder is split into RGB for screen and CMYK for print.
Red · Green · Blue · additive light
Used by every screen — phones, monitors, TVs, projectors. Colors mix by adding light, so the brightest values look saturated and vivid. Use RGB for websites, social media, video, slide decks, and email.
Cyan · Magenta · Yellow · Key (black) · subtractive ink
Used by every commercial press. Colors mix by absorbing light from white paper, so vivid RGB greens and reds shift duller on press. Always hand off CMYK files to printers, signage vendors, and apparel shops so what they print matches the proof.
Vector
Math-based shapes. Scale to a billboard or a favicon without quality loss. The right choice for logos in 99% of cases.
Raster
Pixel grids. Fixed in resolution — pick a size at least 2× the display size, and never enlarge beyond the source.
| Format | Kind | Color | Alpha | Use for | Avoid for |
|---|---|---|---|---|---|
| SVG Scalable Vector Graphics | Vector | RGB | Yes | Websites, apps, email signatures — anywhere on screen. | Print workflows that demand CMYK accuracy. |
| EPS Encapsulated PostScript | Vector | CMYK | No | Hand-off to a printer, signage vendor, or apparel shop. | Anything web — browsers can't render EPS. |
| PNG Portable Network Graphics | Raster | RGB | Yes | Screen use when SVG isn't an option (PowerPoint, social posts, some email clients). | Print at large sizes — it will pixelate. |
| WebP Web Picture format | Raster | RGB | Yes | Modern websites where smaller file size matters. | Print, older software, or any place that doesn't decode WebP. |
| JPG JPEG | Raster | Either | No | Photographic imagery for screen or print. | Logos with hard edges or where transparency is needed. |
| TIFF Tagged Image File Format | Raster | CMYK | Yes | High-resolution print where a vector isn't available. | The web — files are massive and unsupported by browsers. |
Infinitely scalable, tiny file size, editable in code. Default choice for the web.
The industry standard for vector handoff to print. Open in Illustrator to inspect or convert.
Lossless raster with transparency. Pick a size at least 2× the display size for crisp rendering.
30–50% smaller than equivalent PNG/JPG. Universally supported in modern browsers.
Lossy compression — every save degrades quality. No alpha channel.
Print-ready raster format. Use when sending raster artwork to a CMYK press.
Quick rules
/Primary/RGB/SVG/./Primary/CMYK/EPS/.04 — Primary Logos
Hover any logo to download its SVG.
Full-color marks for Julie Wright Realty Group and Julie Wright Land Company. Use on neutral backgrounds where legibility is unimpeded.
For use on light backgrounds. Available in Red, Soil (near-black), or solid black.
05 — Stacked Initials
Compact mark for tight applications. Use on light backgrounds in Red, Soil, or Black.
06 — Horizontal Initials
A wider mark for situations where vertical room is limited. Interchangeable with the stacked initials where appropriate.
07 — Dimensional
For favicons, social-profile imagery, and other applications that benefit from added emphasis.
